Third Music Video Analysis - (Country/Pop/Folk) Gabrielle Aplin, Home

• As soon as the video starts, the scenery seems to look deserted and comparing that to typical a Country setting, they're rather similar. Meaning, instantly, I can state that there is going to be standard Country/Pop Folk conventions within.
• A minute into the video, the title "Home" appears on screen, which is the title of the song. This suggests that in some Music Videos, there are on-screen credits. However in this case, the artists name doesn't appear. This could be, the artist is that well known to her target audience, she doesn't require her own name implemented into the credit sequence.
• Within the video, there's a lot of narrative that refers to the lyrics.
• Despite the narrative put in place, there is aspects of performance - i.e. Gabrielle lip syncing, nothing else physical, dancing per say.
• Mid way through the video, I established a constant use of Star Image. With relation to other analysed Music Videos within the same genre, the artist seems to be in the dead centre of the screen - use of thirds in camera technique.
• The song itself can relate to a previous event within her life, where she has a sense of a struggle - being away from home and needing to get back to be safe.
• Even though the setting where the video is set is deserted, the clothing that she wears isn't of a standard convention of Country Folk but considered to be a link with Pop.
• The mise en scene is similar to the conventions I've used previously, for instance the use of an acoustic guiter; also used in Phillip Phillips song, Raging Fire.
• The pace of the editing is in sync with the thought beats (rhythm of the song).
• There is a significant variation in shots and camera angles used from close ups, mid shots, long shots, tracking, panning etc.
• There's a constant use of natural lighting which suggests there has been little editing.
• Throughout the course of the video, what appears on-screen begins to sync up with the beat of the song. The mood reflects the beat. For instance, the initial minute or two, Gabrielle has the sense of a struggle to make her way "Home", thus the song has a slow tempo. In addition to the final minute, her mood has started to return to some form of excitement, however not seen previously, therefore the tempo of the song increases. The term for this is 'Synchronous' sound, to which what's on-screen syncs up with the song. A perfect example is the Bar scene, on-screen, the audience and I can clearly establish that Gabrielle is starting to have fun with others in the Bar.