What is a Digipak?

What is a Digipak?

A digipak is basically a CD case with the contents being the music disk, perhaps a booklet with a list of songs, lyrics, companies involved etc, and even sometimes an autograph. Digipaks are typically made from card or plastic in which on the front the artist will most likely appear there and the back also a possible list of songs.
They are a form of promotion, they promote the disc inside and the artist to the audiences. Usually found in stores such as HMV and Blockbuster. One when thinking of a digipak is like a crowd browsing through records in an old-rent store. They are sorted in a variety of ways - differ from genre of music to alphabetical order of album name or artist name.

Here is an example of a digipak. The example below when referring to conventions of genres, would be associated with Indie/Alternative. The reasoning behind this, the imagery is obscure and uncommon and after stereotyping across all platforms and genres, Indie/Alternative is the closest and most relevant to the style. 

Information of Digipaks for my song

 

Genres for my song: Indie-Folk, Country & Pop.

As part of research for my music video, I’ve analysed a few digipaks for links between the genres and to gather ideas for when I create my own.

Throughout the three digipaks I’ve analysed, I’ve noticed that either the title of the album or the artists name are written in a fancy, hand-written and friendly sort of typography.

There’s also involvements of soft, pleasant colouring – gold's, yellows, whites etc.

Typically, the list of songs are written on the back of the case which allows the audience to easily find them. Not only is the list of songs on the back, the publisher and record producer is usually there too with additional information located nearby.