Focus Group Ideas
Whilst listening to my chosen song choice, myself and my class members have came to an agreement that my song is mainly directed towards American/British females between the ages of 20 & 30.
The reason for this is because, with my genres being Country, Pop & Folk; the element of Country is typically related to Americans whilst Pop is popular in both the US & UK.
My song is performed by a female artist to which it would appeal more to a female audience than male.
Using YouGov Profiler, and researching target audience based around Carrie Underwood, my initial thoughts were correct, according to YouGov, the preferred audience for 'Underwood' are females between the ages of 18-24 living in the UK. Typically the occupation being based around Law and other socialising jobs. In terms of other forms of media, my target audience would be fans of similar musicians too; such as Lady Antebellum and LeAnn Rimes. Typically my audience are interested in Disney films like Beauty and the Beast & Cinderella as the more modern versions have been recreated in their era.
Next, I researched regarding Dolly Parton. Dolly is an older-style Country artist thus establishing social demographics is regarded easy as it would be stereotypical. In contrast to Carrie Underwood, Dolly Parton attracts more of an older generation rather than young; roughly mid 40s to late 50s. Dolly is particularly popular in the Southern regions of the US, to which regarding to political stand points, they are Right Wingers (Republican), supporters of Donald Trump - target towards racism of ethnics or religious minorities. Right Wingers in South US are typically Christian/Catholic and would be considered oppositional and passive readers & audience. However, this doesn't necessarily mean that my song/genre has to appeal to this particular Demographic suggested via YouGov, but I could take elements from either side and elaborate upon it to create my own target audience.
In relation to another Country Artist of an older generation, Billy Ray Cyrus, the Demographics are relatively similar to those for Dolly Parton; heavily Right Wing, simple and narrow minded.
Using YouGov Profiler, and researching target audience based around Carrie Underwood, my initial thoughts were correct, according to YouGov, the preferred audience for 'Underwood' are females between the ages of 18-24 living in the UK. Typically the occupation being based around Law and other socialising jobs. In terms of other forms of media, my target audience would be fans of similar musicians too; such as Lady Antebellum and LeAnn Rimes. Typically my audience are interested in Disney films like Beauty and the Beast & Cinderella as the more modern versions have been recreated in their era.
Next, I researched regarding Dolly Parton. Dolly is an older-style Country artist thus establishing social demographics is regarded easy as it would be stereotypical. In contrast to Carrie Underwood, Dolly Parton attracts more of an older generation rather than young; roughly mid 40s to late 50s. Dolly is particularly popular in the Southern regions of the US, to which regarding to political stand points, they are Right Wingers (Republican), supporters of Donald Trump - target towards racism of ethnics or religious minorities. Right Wingers in South US are typically Christian/Catholic and would be considered oppositional and passive readers & audience. However, this doesn't necessarily mean that my song/genre has to appeal to this particular Demographic suggested via YouGov, but I could take elements from either side and elaborate upon it to create my own target audience.
In relation to another Country Artist of an older generation, Billy Ray Cyrus, the Demographics are relatively similar to those for Dolly Parton; heavily Right Wing, simple and narrow minded.
Recently we learned about Stewart Hall his Reception Theory; types of readers, aka oppositional, negotiated and preferred (dominant) readers, not only that but whether they're an active or passive audience. As my audience are focused around the internet, I'd have to say they are definitely an active audience but whether they're oppositional, negotiated or preferred readers would rely upon those as an individual person.
The sense and feel of Country music, one would associated as researched in my genre post, with nature and wildlife. Therefore, the audience would use the music as a way to escape from reality and delve into an imaginary world of relaxation. The fact of escapism is under the category for the Audience Theory, specifically Uses and Gratifications created and conjoined by suggestions made by both Bulmer & Katz in 1974.
The sense and feel of Country music, one would associated as researched in my genre post, with nature and wildlife. Therefore, the audience would use the music as a way to escape from reality and delve into an imaginary world of relaxation. The fact of escapism is under the category for the Audience Theory, specifically Uses and Gratifications created and conjoined by suggestions made by both Bulmer & Katz in 1974.
Soon, I'm having to give a presentation to which I show my chosen audience ideas for my song. To show my ideas, I'll be using mood boards/collages to get views from my potential audience. Hopefully, my suggestions will appeal to them and they can also generate some ideas to improve my video to what they believe would suit my target audience.
Already, I have created a digipak using images from the internet and a few ideas given by some of my class that I want my digipak to look like. As my song involves both literal and metaphorical fire, I want both the beginning of the song and the front of my digipak to have a match lit in a pitch black room. With characteristics from my survey, the surveyors had similarities to conventions that they would associate with Country Pop Folk - farmland. I've already taken the idea for farmland to use on the inside covers of my digipak.
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