Evaluation Question 2

Evaluation Question 2

“How effective is the combination of your main product and ancillary tasks?”

For this I will be comparing differences and similarities between my Music Video, Digipak and Poster that I created as part of my A2 Media Coursework.

To create all three, I had to analyse the conventions of Country-Folk in general so that I knew what to include into my products. After analysing 4 Music Videos, 3 Digipaks and 4 Websites (very similar to posters), I created an understanding of the stereotypical conventions that Country Music included.

Typical conventions consist of natural and open scenery alongside a vintage colour scheme. Once analysing and noticing this convention, I created my Music Video based around a natural and open scenery. The colour scheme that I'd associate with nature is the use of greens, yellows and blues; where green represents grassland and forests, yellows representing farmland - wheat and corn and finally blue representing the sky. Within my Music Video, I involved all of these colours to follows typical colour scheme conventions allowing my audience to make an understanding of what genre my song is under. Though majorly it was Performance based, the Studio I hired out had a red background, this then allowed me to contrast the natural palette and include the use of reds and further oranges. I didn't design my Digipak to be similar to my Music Video, therefore go against what I analysed for other Digipaks, I followed the a more obscure colour scheme - use of blacks, whites and greys. From what I analysed, most Digipaks under my genre used a vintage scheme where the main colours used are browns and creams. Along with opposing conventions that I analysed for my genre for my Digipak, I continued this forth onto my poster. When I analysed Johnny Cash's official website, the theme arising was, as guessed a vintage scheme. I decided to implement a different scheme yet still a rugged design, but rather than using cream and brown, I used a again blacks and whites. Overall, my Music video has it's own style to stand out more to my audience and to follow their emotions as the video is playing, and a different, more eccentric style for my two other pieces.

Moving on to star image, for my Music Video, in almost every shot, our artist is the focus point. When I analysed Music Videos very similar to my genre, for instance 'Raging Fire' by Phillip Phillips, the artist was the focus point throughout the video. When I noticed that this could potentially be a convention, I decided to follow it and use it to my advantage. Using the artist as the focus point allows the audience to gain an understanding of who he is and what he goes through to get from start to end. My artist appears on 2 sides out of a total of 6 properly where we can also associate the other two as being shadows of his former self. This time however, the artist name and song title are on the front cover and spine of the Digipak layout, making it clear to my audience. Identifying my artist and song is essential when creating a Digipak otherwise when making a sale, the buyer cannot make a reference of who the CD belongs to, so forth including a name is evidently important. With relation to star image and the two listed production pieces, I involved the artist within my poster too.

 

Penultimately, I had no actual reference to a record label on my Music Video itself, but on my ancillary pieces however I had a non-copyright, made up initiative company distributing and promoting my product.

To conclude my evaluation question 2, there are references between all 3 of my products, however not all 3 link to each other. My poster has references to the video, my Digipak also links to my video but as I stated beforehand, my poster and Digipak have no correlation. Despite only some correlation between my video and ancillary task, the importance of some references is indeed necessary; the significance of correlation allows the audience to relate between all 3 products.