Evaluation Question 1

Evaluation Question 1

“In what ways does your media product use, develop or challenge forms and conventions of real media products?”
 

My Music video highly relies on concepts created by certain theorists. Though I did very little referencing which relates to Andrew Goodwin's concepts, I focused around the inclusion of Thought Beats, Performance (with some aspects of Narrative for a link between vocals and video) and of course a Star Image.

 

The concentration of Thought Beats allowed my video to be more dramatic, for which on particular increases/decreases in bass, I'd cut away allowing my audience to be more thrilled. Not all Music videos use Thought Beats which allowed me room to be more eccentric and create my own style, whilst using other stereotypes relating to Country Music in my previous analysis'.

 

Contrast and Conflict is something I tried adapting to; so I wasn't following just conventions, I'd essentially mix-it up. In relation to my research, I gathered information that saw me realise, Country Music usually requires a Narrative - typically a relationship between footage and lyrics. From this, I decided to oppose it and just have a Narrative within the lyrics.

 

Now with the station of Narrative only composed within lyrics, I concentrated on a Star Image and a Performance. My artist is the sole construction of the video and the relation that my viewers can make references to. My audience can associate with my artist on a personal level in the lyrics, yet what appears on camera matches the emotions my audience will be connecting with whilst listening to the song.

 

Following back to the prospect of stereotypes and typical relations, I followed the role of my audience needing to be easily able to know the genre and perhaps sub-genres of my Music video. Locations provided me with an emotional connection, the thought of nature and it's inspiration contrasting with a performance within a studio, where my artist is wearing: a checked shirt and denim jeans. Though some complications arose during the filming of outdoor scenery, as the construction of colour detail gave my video a dreary and morbid style - thus I had to use my skills in post-production to adjust the RGB and Tint for the create my own natural palette - based off my analysis of "Young in America" by Danielle Bradbery.

 

Now when someone brings up the thought of Country, nothing other than an Acoustic Guitar comes to mind and seeing as the majority of my song is composed instrumentally via a Guitar, I found it appropriate to use so.

 

After finalising my Music video, I had to secondary tasks that required me to make a Digipak and Poster based off further research I had done in the earlier months of A2. Typical colour palettes were of a more natural sense, however I wanted to distinguish each task individually - this required me to have a colour contrast between my Music video and my two other projects. The binary opposite to colour and nature is of course the use of bold blacks, greys and whites. I needed my own palette to stand out and almost make a point, with some inspiration taken from Against the Current's "Gravity" album and tour poster. Despite requiring a contrasting colour scheme, I over-analysed it by saying that the thought of dark colouring shows that something is hidden, there's something behind the songs - i.e. a Narrative.