Record Labels
"A record label is a brand or trademark associated with the marketing of music recordings and music videos." Record labels are essential when coming to music, they are the best & generic way of distributing music & music videos to audiences and even other companies to do so. Labels can be used as a form of copyright, meaning that no one can use the song for their own use without specifying and also 'distributes' & promotes the song. Record labels basically give artists and their managers a contract with them so that music released can benefit both parties.
In the music industry, artists rely upon record labels to distribute and broaden the audience/consumer base. Distribution can create a market solely based around music to which it's available from a variety of platforms from phones, TV, MP3 & most importantly nowadays, the internet.
Record labels can 'come in all shapes and sizes', small independent companies to major international labels. Examples of each are: Sun Records - Indie company, UMG (Universal Music Group) - Major Record label.
Well-known artists are promoted through large companies, hence why we know of the artist really well. Yet, not as common artists are associated with smaller indie companies and potentially localised organisations. An artist we are familiar with today is Adele; associated with Columbia Records, under the wing of Sony Music Entertainment, considered to be one of the 'large' labels. Columbia have contracts with not only Adele but Calvin Harris, Celine Dion, Little Mix & many, many more.
My artist, Catie Curtis, already has a few record label contracts, but if I was to not include those then the labels I'll suggest will be unfamiliar to a modern audience. Partisan Records & ATO Records are a couple of labels that I'd recommend for my particular artists. These two companies focus on Folk, Country & Pop genres and therefore would probably be contracted to my artist.
Record labels were first introduced back in the 1920's where there was four major companies at first; Music Publishers Holding Company (MPHC), American Record Corporation (ARC), Decca Records & Hollandsche Decca Distribute (HDD). Only two of these companies still exist as their original name, MPHC & Decca Records. Obviously, the main reason for the introduction of record labels was to get rich basically. Another is the fact to show off peoples talent of singing internationally without actually having to go from nation to nation performing to get known.
How do their products get distributed? Large companies have necessary links between other large companies and smaller ones too. These links allow them to promote and distribute their most recent product. The companies associated to the 'big four' can be world-wide; for instance, an artist may be English and have a contract with an English company, yet the product can still get distributed to other countries such as the US, Germany, Australia etc. Links are a necessity when coming to record labels, without them, they product won't get as much income compared to have links to other companies or subsidiaries of their branch.
Social media in general is rather important when trying to 'show-off' their product. Despite this not being relevant to music, but showing and posting trailers online of films is a great way to gather hype. YouTube, Facebook & Twitter are the largest sites to await for announcements for media products. Using Facebook & Twitter allows the audience/public to get information about an upcoming product and makes it so they can express their views and even 'share' to their friends & followers. Using social media allows for an 'ice berg' effect where when one person finds out; they can tell 10 people and those 10 can tell 100 others...
Copyright, mentioned previously- "is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time." This means that the creator receives a 'shout-out' from the user and commendation for the creation of the product. Copyright is put in place so that users can't poach what isn't theirs and so do malfeasance. If copyright wasn't set in place by the government(s), record labels, artists & managers would lose out on revenue therefore, having copyrighted work negates the loss of revenue.
The fact that copyright is still in place, my song is under the copyright act; meaning that I need to consider that I can't take any credit for the song, but I can for the video myself and Luke are making.
Based off everything I've said, I need to use my knowledge of committing & staying within the rights of copyright, also the examples of record labels relevant to my genres & artist. The record label(s) that are indeed relevant to my song, I could possibly use them on my digipak or even perhaps create my own with facts that are similar to others.
My artist, Catie Curtis, already has a few record label contracts, but if I was to not include those then the labels I'll suggest will be unfamiliar to a modern audience. Partisan Records & ATO Records are a couple of labels that I'd recommend for my particular artists. These two companies focus on Folk, Country & Pop genres and therefore would probably be contracted to my artist.
Record labels were first introduced back in the 1920's where there was four major companies at first; Music Publishers Holding Company (MPHC), American Record Corporation (ARC), Decca Records & Hollandsche Decca Distribute (HDD). Only two of these companies still exist as their original name, MPHC & Decca Records. Obviously, the main reason for the introduction of record labels was to get rich basically. Another is the fact to show off peoples talent of singing internationally without actually having to go from nation to nation performing to get known.
How do their products get distributed? Large companies have necessary links between other large companies and smaller ones too. These links allow them to promote and distribute their most recent product. The companies associated to the 'big four' can be world-wide; for instance, an artist may be English and have a contract with an English company, yet the product can still get distributed to other countries such as the US, Germany, Australia etc. Links are a necessity when coming to record labels, without them, they product won't get as much income compared to have links to other companies or subsidiaries of their branch.
Social media in general is rather important when trying to 'show-off' their product. Despite this not being relevant to music, but showing and posting trailers online of films is a great way to gather hype. YouTube, Facebook & Twitter are the largest sites to await for announcements for media products. Using Facebook & Twitter allows the audience/public to get information about an upcoming product and makes it so they can express their views and even 'share' to their friends & followers. Using social media allows for an 'ice berg' effect where when one person finds out; they can tell 10 people and those 10 can tell 100 others...
Copyright, mentioned previously- "is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time." This means that the creator receives a 'shout-out' from the user and commendation for the creation of the product. Copyright is put in place so that users can't poach what isn't theirs and so do malfeasance. If copyright wasn't set in place by the government(s), record labels, artists & managers would lose out on revenue therefore, having copyrighted work negates the loss of revenue.
The fact that copyright is still in place, my song is under the copyright act; meaning that I need to consider that I can't take any credit for the song, but I can for the video myself and Luke are making.
Based off everything I've said, I need to use my knowledge of committing & staying within the rights of copyright, also the examples of record labels relevant to my genres & artist. The record label(s) that are indeed relevant to my song, I could possibly use them on my digipak or even perhaps create my own with facts that are similar to others.
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