Monday, 9 January 2017

Research into Websites: Part 1 (Pop)

Research into Websites

Against the Current: http://www.atcofficial.com/

Against the Current are a three member band located in the United States, I would relate them under the genre of Modern Pop & Indie. Recently, they've been associated with Fueled by Ramen; a record label which have connections with Paramore, FUN and Panic! At the Disco.
 
The initial page link for the ATC website has a wide shot of the band centralised with links & references to each individual band member - links to social media, Facebook, YouTube, iTunes, Instagram and Twitter.
There is a lot of use of graphite, reds and whites in terms of the colouring of the pages along with some bold and grey texts. The use of greys and whites follows conventions of the indie genre, however the use of reds - specifically the promotion at the top of each page is to stand out and allow the reader to focus on what's being promoted.
At the top of the page is an 'announcement' bar to promote their new single, in their case 'Outsiders'. On the far right hand side there is specific links to sub-pages, such as 'Home', 'Merchandise' etc.
A sub-divided page is 'Music', where every song produced by the band is listed, furthermore, with each song, there's the link to iTunes and lyrics too.
Throughout the whole ATC website, the layout is similar.
 


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